The build

Building the agency that can look after 1,000 London homes.

month by month

What changed, what it means for your property, and the proof. Not a plan: a record. Updated every month, with The London Letting Letter (sign up at the foot of this page).

Where we are

The numbers today, from the same file the rest of the site reads.

115of 1,000

homes under our management

landlords in 9 countries

7+ James

people on the team, and James

lines on this record, each of them live, each with its proof

as at 22 September 2026, from our CRM · stats.json. The target is 1,000 homes, run by the same small team, because the admin runs on James. This page is the record of getting there.

How this page works

Three rules, kept by a machine, not by good intentions.

Only what is live appears here. Nothing that is built but not yet released, and no “coming soon”.
Every line says what it means for your property, and shows its proof: a number from a log, a dated page, a document you can read.
Where the only proof so far is our own testing, the line says “proof so far”, and gets its public date when one comes.

September 2026

The month James started answering the phone.

21 September 2026James

James answers in fourteen languages.

For your property. A caller who speaks Spanish, French, German, Italian, Portuguese, Dutch, Russian, Hindi or Japanese is answered in their own language without asking; Mandarin, Cantonese, Arabic, Polish and Bengali on request. An overseas applicant for your flat is not lost at the first word.

Proof so far. Live for every caller since 21 September 2026. So far the proof is our own test calls in each language; this line gets the date of the first public caller in a language other than English when one comes.

21 September 2026Landlords

The welcome offer is announced: three months’ free management for new landlords.

For your property. Instruct us from 1 October 2026 and your first three rent-months carry no management fee. The terms are published in full, and the number of places left is counted on the page.

Proof. The offer page, with its terms. See it →

18 September 2026Service

One service. Every home we take on is fully managed.

For your property. There is no let-only tier and no rent-collection tier to be on the wrong side of. One all-in fee, taken only in the months rent is paid: nothing in a void, nothing to re-let, nothing to renew.

Proof. Our landlord page and our terms of business, dated 18 September 2026. See it →

17 September 2026Marketing

Sisal House went to market with a film, a project page and a Chinese page.

For your property. This is what a September instruction looked like when it launched: a cinematic film, a project page of its own, and a Chinese-language page for the applicants and landlords who read us in Chinese.

Proof. The project page, with the film. See it →

16 September 2026Data

The London Rent Review, edition four.

For your property. The rent we quote you for your borough is the ONS’s own figure for that month, not a guess, and every edition is kept, so you can see how your borough moved.

Proof. Edition 04, the September 2026 release, published 16 September 2026. See it →

15 September 2026James

James answers the phone, at any hour.

For your property. A call about your property at eleven at night, or on a Sunday, is answered rather than sent to voicemail. The caller gets a real answer about the home, and a viewing request or a message is on the desk before the office opens.

Proof. 37 calls from the public since 15 September 2026, from 27 different callers, 3 of them outside office hours; 24 of those calls left a record on the desk. From the call log, as at 22 September 2026. See it →

13 September 2026Reach

Your listing can be read by AI assistants.

For your property. When someone asks an AI assistant for a two-bed near Heron Wharf, your listing is there to be found: structured, current, and with a published set of terms for what an assistant may do with it. Requests that come through our agent door are logged.

Proof. The terms for AI agents, and the same data every assistant reads. See it →

What already runs

Built before this page began, and still on every day.

Since July 2026Data

The Industry Wire: the lettings press on one page, refreshed twice a day, always linked to the source.

For your property. The law and the market move every week. You can see what we are reading, and read the source yourself, without a newsletter in between.

Proof. The Industry Wire page. See it →

Since July 2026Post room

The post room: every email to info@ is read as it arrives and becomes a numbered ticket on the right desk.

For your property. A bill, a certificate, a letter from the council or a tenant’s email about your property is read the moment it lands, filed against the home, and turned into a ticket for the person who owns it — seven days a week, with nothing waiting for someone to open the inbox.

Proof. 139 numbered tickets since 11 July 2026, across 53 homes. From the ticket ledger, as at 22 September 2026.

Since June 2026James

James on the website and on WhatsApp, in English and Chinese, around the clock.

For your property. An applicant asking about your flat at midnight gets the facts — rent, deposit, the date it is available, the EPC — and a hand-off to the team for anything that needs a person. He never invents a fact he does not have: a claim he cannot back is dropped before it is said.

Proof. James is on every page of this site, and on our WhatsApp line. See it →

Your property

Give it to the agency that shows its working.

A free rental valuation is a visit, not a form: we price your home from our own book and the ONS, and you see the evidence. Everything on this page is what your property gets from the first day.

Book a free valuation What we do for landlords