Building the agency that can look after 1,000 London homes.
month by month
What changed, what it means for your property, and the proof. Not a plan: a record. Updated every month, with The London Letting Letter (sign up at the foot of this page).
Where we are
The numbers today, from the same file the rest of the site reads.
117of 1,000
homes under our management
92
landlords in 9 countries
7+ James
people on the team, and James
15
lines on this record, each of them live, each with its proof
as at 12 October 2026, from our CRM · stats.json. The target is 1,000 homes, run by the same small team, because the admin runs on James. This page is the record of getting there.
How this page works
Three rules, kept by a machine, not by good intentions.
Only what is live appears here. Nothing that is built but not yet released, and no “coming soon”.
Every line says what it means for your property, and shows its proof: a number from a log, a dated page, a document you can read.
Where the only proof so far is our own testing, the line says “proof so far”, and gets its public date when one comes.
September 2026
The month James started answering the phone.
Data
Asking us to delete your data now reaches our records in one request.
For your property. One request searches every place in our systems a person's details can sit: chats, calls, the job board, emails and notes. What is theirs is deleted once our team confirms it; anything shared with someone else only loses their details; the few places it cannot reach are cleared by hand.
Proof so far. Switched on 27 September after a separate reviewer, whose job was to break it, went through it round after round. See it →
Data
Finished jobs clear themselves off the board.
For your property. 60 days after a job at your property is finished, its card comes off our job board and our own copy keeps the job without the tenant's personal details. Deposit jobs wait 180 days, because a tenant can raise a deposit question for up to three months after moving out. Complaints are kept.
Proof. Its first live night, 27 September: 100 finished jobs cleaned, 7 held. See it →
Data
Call and video recordings are deleted after 90 days.
For your property. The recording of every call to 020 3865 1500, and of every video call with James, is deleted 90 days after the call, as our privacy policy says. Your tenants' and applicants' voices are not kept longer than that.
Proof. The office line's nightly check, and the 90-day expiry rule on the video recordings' storage. See it →
James
James takes video calls.
For your property. A landlord abroad, or an applicant who cannot come to the office, can talk to James face to face: in English on this site, in Mandarin on our Chinese site. He shows up to three homes under the video, and automated checks hold back a claim they catch before he says it.
Proof. The video call, on the James page. See it →
James
James knows every page of this website.
For your property. Whatever a landlord or a tenant asks about how we work, James answers from the page that says it. When we change a page, he rereads it by himself within two hours, so his answer follows the page.
Proof. 188 of 188 English pages in his index. From the index's own check, as at 25 September 2026.
James
James answers in fourteen languages.
For your property. A caller who speaks Spanish, French, German, Italian, Portuguese, Dutch, Russian, Hindi or Japanese is answered in their own language without asking; Mandarin, Cantonese, Arabic, Polish and Bengali on request. An overseas applicant for your flat is not lost at the first word.
Proof so far. Live for every caller since 21 September 2026. So far the proof is our own test calls in each language; this line gets the date of the first public caller in a language other than English when one comes.
Landlords
The welcome offer is announced: three months’ free management for new landlords.
For your property. Instruct us from 1 October 2026 and your first three rent-months carry no management fee. The terms are published in full, and the number of places left is counted on the page.
One service. Every home we take on is fully managed.
For your property. There is no let-only tier and no rent-collection tier to be on the wrong side of. One all-in fee, taken only in the months rent is paid: nothing in a void, nothing to re-let, nothing to renew.
Proof. Our landlord page and our terms of business, dated 18 September 2026. See it →
Marketing
Sisal House went to market with a film, a project page and a Chinese page.
For your property. This is what a September instruction looked like when it launched: a cinematic film, a project page of its own, and a Chinese-language page for the applicants and landlords who read us in Chinese.
For your property. The rent we quote you for your borough is the ONS’s own figure for that month, not a guess, and every edition is kept, so you can see how your borough moved.
Proof. Edition 04, the September 2026 release, published 16 September 2026. See it →
James
James answers the phone, at any hour.
For your property. A call about your property at eleven at night, or on a Sunday, is answered rather than sent to voicemail. The caller gets a real answer about the home, and a viewing request or a message is on the desk before the office opens.
Proof. 37 calls from the public since 15 September 2026, from 27 different callers, 3 of them outside office hours; 24 of those calls left a record on the desk. From the call log, as at 22 September 2026. See it →
Reach
Your listing can be read by AI assistants.
For your property. When someone asks an AI assistant for a two-bed near Heron Wharf, your listing is there to be found: structured, current, and with a published set of terms for what an assistant may do with it. Requests that come through our agent door are logged.
Proof. The terms for AI agents, and the same data every assistant reads. See it →
What already runs
Built before this page began, and still on every day.
Since July 2026Data
The Industry Wire: the lettings press on one page, refreshed twice a day, always linked to the source.
For your property. The law and the market move every week. You can see what we are reading, and read the source yourself, without a newsletter in between.
The post room: every email to info@ is read, and the bills become numbered tickets on the right desk.
For your property. A council tax bill, a utility bill or a service charge demand for your property is read, filed against the home, and turned into a ticket for the person who owns it — seven days a week, with nothing waiting for someone to open the inbox.
Proof. 139 numbered tickets since 11 July 2026, across 53 homes. From the ticket ledger, as at 22 September 2026.
Since June 2026James
James on the website and on WhatsApp, in English and Chinese, around the clock.
For your property. An applicant asking about your flat at midnight gets the facts — rent, deposit, the date it is available, the EPC — and a hand-off to the team for anything that needs a person. He is built to answer from our pages and live data, and automated checks drop a claim they catch before it is said. No check catches everything, so the team confirms any figure that matters.
Proof. James is on every page of this site, and on our WhatsApp line. See it →
Your property
Give it to the agency that shows its working.
A free rental valuation is a visit, not a form: we price your home from our own book and the ONS, and you see the evidence. Everything on this page is what your property gets from the first day.
