Marketing the property
Every Harvey W James listing is published to Rightmove and Zoopla as a featured advert from day one. This is not a tier-up that the landlord pays for separately, and it is not reserved for selected properties. Featured-advert and premium-listing treatment is the default on every property we market, because portal-algorithm placement on day one is the lever that decides how many qualified enquiries land in the first ten days, and under the Renters’ Rights Act 2025, day-one demand is the only window in which the asking price is genuinely tested.
Property photography is delivered by Giraffe360, API-integrated into our CRM (Street.co.uk). The pipeline runs end-to-end without manual handling: a Giraffe operator visits the property, the imagery is processed by Giraffe’s platform for branding, floorplan generation, virtual-tour stitching, and 360-degree rendering, and the finished assets flow directly into the property record on Street within hours. Most of our properties are published within twenty-four to forty-eight hours of the visit, and no earlier than four weeks before the available date (our Four Week Rule). The old workflow — download images, edit them locally, upload them back into the CRM one by one — does not exist in our operation. That consistency is what Rightmove and Zoopla’s ranking systems reward, and it is the reason every Harvey W James listing arrives complete, technically well-formed, and uploaded promptly.
Listings are also distributed across the social channels where prospective tenants spend time outside the portal flow: Facebook, Instagram, and TikTok. Social media is now standard expectation for a letting agent of our size; the point is not that we use it, but that we use it consistently and as part of the same single property record on Street.















