The numbers every landlord should ask a letting agent for
The short version
When you interview a letting agent, you are usually shown one number: how many properties they manage. It is the easiest number to inflate and the least useful one to hear. The numbers that actually predict whether your property will be let well, and let to the right tenant, are almost never on the table, because most landlords do not know to ask for them. So we have done something unusual. We have published ours. All of them, live, drawn straight from our management system, on our homepage and on a new page that maps every home we look after. This is why.
The question you never get to ask
A letting agent's website will happily tell you it manages, say, a thousand properties. What it will not tell you is how many of those it has actually let this month, how many of the homes on its "to let" page are still genuinely available rather than quietly let weeks ago, or how many properties each member of staff is responsible for.
Those omissions are not accidental. A large headline number does two jobs at once: it signals scale, and it discourages the follow-up questions. If a firm advertises fifty available properties but has the staff to actively let only a handful at a time, then forty of those listings are not really being worked. They are decoration. As a landlord, you would be handing your instruction to a company that has not managed to let the forty homes already sitting on its own books, and you would have no way of knowing, because the one figure on display was designed to stop you asking.
This is the part of the lettings industry that runs on the absence of data. Not lies, exactly, but questions that never get asked, by landlords who have no reason to know they should ask them.
"Available" should mean available
Start with the simplest test. Go to any agent's properties-to-let page and ask: are these actually available, today?
In much of the industry the honest answer is no. A listing brings enquiries, and enquiries stay useful even after a property is let, because they feed the applicant list for the next one. So listings linger. A home that went under offer three weeks ago is still photographed, still priced, still drawing calls from tenants who will be told, politely, that it has "just gone, but here is something similar." The portal looks busy. The landlord whose property genuinely is available is now competing for attention with ghosts.
On our site, the "available to rent now" figure on the homepage is read from the exact same live feed that builds our listings page and the feeds that reach Rightmove and Zoopla. The two can never disagree. When a property is let, it stops counting. Today that number is small, and we are glad for you to see exactly how small, because every one of them is real.
The one number that matters: homes per person
Here is the figure we think every landlord should ask for, and almost no one does. How many homes does each person at this agency actually manage?
It is the number that decides whether your property gets attention or gets parked, and there is industry data to put it in context. The 2025 State of the Lettings Industry report found the average UK lettings firm manages around 340 properties with roughly 14 people, about 24 properties per employee. A 2024 survey of letting agents put the average closer to 216 properties per agent, and single branches routinely carry 300 to 500.
We manage 118 homes with a team of seven people, plus James, our AI assistant, on hand around the clock. That is roughly seventeen homes per person. We are not the biggest agent in London and we have never tried to be. We would rather manage 118 homes properly than advertise 500 and let a fraction of them. If we grow to 119, it will be because we had the capacity to give that property the focus it deserves, not because a bigger number looks better on a brochure.
So here is everything
Rather than ask you to take any of this on trust, we have published the lot. On our homepage you will now find a live board, refreshed from our own system, showing exactly what we are responsible for. At the time of writing, that is:
- 118 homes under management
- £296,960 of rent reconciled every month, over £3.5 million a year
- £295,807 of tenant deposits protected, plus the homes we hold on zero-deposit schemes
- 94 landlord clients, across nine countries and territories
- 36 London postcode districts covered
- 217 statutory safety certificates tracked to their renewal dates
- 34 homes that require a council licence, across 20 different London boroughs
These are not marketing figures. They are the actual contents of our management system, and they change as our business changes. Some of them are deliberately unflashy. We would rather show you a true small number than an impressive invented one.
Where every home actually is
We have also mapped them. On our new where-our-properties-are page, every home we manage appears as a dot across London, coloured by the rent achieved in that area, so you can see at a glance where rents run higher towards the centre and where they soften further out. Click any postcode and the map flies to it. We keep the dots at neighbourhood level and never publish an address, a tenant, or an individual rent. The point is to prove the spread and the prices are real, not to expose anyone's home.
Why we are doing this
We describe ourselves as London Rental Analysts, and that has to mean more than a tagline. If we are going to tell landlords that we price and manage on evidence, the least we can do is show our own evidence first.
Transparency is also, frankly, the strongest pitch we have. A landlord choosing an agent is making a decision in the dark, with almost no real information to go on. We would rather hand you the light switch. Look at our numbers, ask other agents for theirs, and make an informed choice. If you do that, we are quietly confident about where you will land.
If you would like to talk it through, our landlord service and overseas-landlord service pages set out how we work, and the live board is there whenever you want to check our homework.