The Knight Dragon masterplan
A 30-year, 150-acre regeneration set to deliver more than 17,000 homes and 48 acres of public space, with riverside neighbourhoods such as Upper Riverside.
Area guide · SE10 · Zone 2/3
From the data first.
The Design District, the O2, one Jubilee stop from the Wharf.
The market read · live data
Start with the numbers, because under the Renters’ Rights Act 2025 the marketing price a landlord sets on day one is, in practical terms, the rent for the life of the tenancy. There is no bidding above the asking rent and no rent-in-advance premium, so the advertised figure is the figure. The homes we manage in SE10 sit around £1,700 per calendar month, the live figure on our Where our properties are page, with larger and higher riverside flats running above that. The headline here is value: for a postcode a single Jubilee stop from Canary Wharf, that is among the best new-build value in our coverage.
The other half of the read is timing. Our valuation method draws on three years of Rightmove and Zoopla listing-and-enquiry data: August carries the highest enquiries-to-listings ratio of any month, the third and fourth weeks of a month out-perform the first two, and a Monday-morning launch beats the rest of the week. The Four Week Rule, that advertising too far ahead of the available date destroys prime position, is the most common landlord mistake. See our New-Build Specialists page and The Renters’ Rights Act 2025 for the method.
Wider SE10 market, by home type
The anchor in the data: our managed Greenwich Peninsula (SE10) stock — 1 home under management, currently let at £1,700 pcm.
Street CRM · as at 2026-07-23Scale £1,000–£5,000 a month. The live range is the Greenwich Peninsula stock we manage, live from our Street CRM. The building moves the rent more than the postcode does — floor, view, amenities and age.
That is the postcode. For the number on your specific flat — its floor, view, finish and the building it sits in — book a free rental valuation →
Getting around
Typical off-peak journeys from Greenwich Peninsula — most of London is inside 45–60 minutes.
2MIN
Canary Wharf
Jubilee line
9MIN
London Bridge
Jubilee line
13MIN
Stratford — our office
Jubilee line
16MIN
Liverpool Street
via Canary Wharf · the City
20MIN
Bond Street
Jubilee line · the West End
50MIN
Heathrow Airport
via Canary Wharf (Elizabeth)
Approximate off-peak times from North Greenwich (Jubilee); some routes involve one change. Source: TfL / National Rail, verified Jun 2026.
New-build specialists
A 30-year, 150-acre regeneration set to deliver more than 17,000 homes and 48 acres of public space, with riverside neighbourhoods such as Upper Riverside.
London’s first permanent purpose-built creative-industries quarter, sixteen buildings by eight architects beside the station and The O2.
The people we house
The Peninsula suits people who want the Wharf lifestyle without the Wharf rent. Professionals get Canary Wharf one stop away and the City and West End shortly after, for noticeably less. Creatives are drawn to the Design District’s affordable studios and the cultural pull of The O2. Couples and single professionals take the riverside towers for the gyms, concierge and river views. For applicants arriving from overseas we run the entire process remotely, with Mandarin-language support via our China Desk.
Beyond the postcode
The Peninsula has become a destination in its own right. The O2 brings world-class concerts, sport, a cinema and restaurants, plus the Up at The O2 climb; the Design District adds independent studios, a food hall and a rooftop; and the Now Gallery programmes art and design. The river wraps the whole peninsula with the Thames Path, an ecology park and open space, and the cable car gives a view few neighbourhoods can match. It is amenity-led riverside living with genuine cultural pull.
Schools & study
The Peninsula’s family amenities are growing with the masterplan, with new schools and parks delivered alongside the housing. Historic Greenwich, with the University of Greenwich, the Maritime Museum and the park, is a short distance away, and UCL East and the central universities are reachable via the Jubilee line. The area currently skews towards professionals and couples, with families served by the larger riverside flats and the open space.
Why Harvey W James
A value postcode built around one big masterplan rewards an agent who knows the buildings and prices on evidence, so good new stock neither under-lets nor sits empty. We value on live data, we understand how the communal-heat and concierge buildings work, and we can run the entire process remotely for applicants arriving from overseas. Everything we do is structured around the Renters’ Rights Act 2025, which we have operated since it came into force on 1 May 2026.
Keep reading
SE16 · Zone 2
A brand-new dockside town centre on the Jubilee line.
Read the guide →SE1 · Zone 1/2
Zone 1 regeneration at Elephant Park, minutes from the South Bank.
Read the guide →SE3 · Zone 3
Kidbrooke Village, award-winning Cator Park and the Blackheath edge.
Read the guide →Where to look next
To see what we currently have available, search our properties to rent. Landlords in SE10 should start with the Landlords page and our New-Build Specialists service; overseas owners, see Overseas Landlords and the China Desk. Tenants and applicants, the Tenants page explains the lifecycle, Guarantor Services and Student Lettings cover the no-UK-guarantor route, and The Renters’ Rights Act 2025 is the framework underneath it all. Across the river, see our Canary Wharf and Royal Wharf guides, and our full London area guides.
Useful contacts
Common questions
Greenwich Peninsula and the Design District (SE10) price by block, floor, river outlook and the walk to North Greenwich on the Jubilee line — a Design District one-bed and an Upper Riverside two-bed sit in different brackets. We hold few SE10 homes, so we price yours against the live market.
Our three-year Rightmove and Zoopla dataset shows August carries the year's highest enquiries-to-listings ratio, and a Monday morning is the strongest launch slot. We also apply the Four-Week Rule: advertise more than four weeks before the property is available and you lose prime portal position.
No. Under the Renters' Rights Act 2025 (section 56, in force since 1 May 2026) the advertised rent is the legal ceiling — a landlord or agent cannot invite, encourage or accept a bid above it. We price your SE10 flat correctly the first time, so you never need a bidding war.
Yes. We run a full Simplified-Chinese site (/zh) and a China Desk — speak to Hanna Yu, WeChat HarveyWJames — with Mandarin- and Cantonese-speaking staff and our assistant James, so your enquiry is handled in your language from first contact to move-in. Our partner YWC London LLP can advise non-resident landlords on UK tax; we take no referral fee or commission.
One all-in 10% (inc VAT) management fee — a 6% letting portion and a 4% management portion within that 10%, not bolted on top. There is no separate letting or renewal fee. Our full Terms, including the Sole Agency commitment and notice period, are published before you sign.
One office, two minutes from Stratford station. We are London Rental Analysts and new-build specialists, RRA-ready since day one.
This area guide is for orientation only. Rent figures are the live range of our own managed homes in this postcode and representative market context in mid-2026, not quotations; the actual rent for any property depends on the building, the unit and its specific terms. Transport times are approximate and sourced from Transport for London. Development details are drawn from public records and may change. Nothing here is legal or financial advice. Last reviewed June 2026 against Essential Terms and Charges v2.1.5 (7 May 2026).
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